These queries are harder to rank for if you do not own the brand. Navigational queries : a search query with clear intent, as the user is searching for a specific website or vendor.It’s also important to consider all three types of queries:

Open your template and add the keywords you feel your target audience might use to find your website, starting at your theme and then branching out. With the list of themes identified, it’s time to think about the search terms your ideal customers might use to find the products, services or information you offer.

Once you’ve determined your theme(s), you can list these in the Seed List tab on your template. A skincare brand geared towards the premium marketplace with eco-friendly goals could identify luxury face cream, sustainable body lotion, and organic skincare as their themes.ĭepending on your business, your website may be geared towards one theme only or a variety of themes. Then identify the core topics or messages of your website and marketplace. So, to understand your themes, you need to think about your products or services and your customers. This is an important step that will help steer your keyword research in the right direction. Step 1: Select your themesīefore you dive into keywords, you first need to consider themes. Let’s run through each step in more detail so you can get the best use out of the template. Building out your keyword list using Google Ads.To make sure you get the most value from this guide, we’ve divided it into seven steps: Once you’ve made a copy of the template, you’re ready to jump into keyword research. How to conduct keyword research using our free keyword research template via Google Sheets If you’re looking to elevate your SEO strategy and master the basics of search engine optimisation, take a look at the range of SEO training courses delivered by our in-house experts. This guide forms part of our SEO Standard course.

You can do this by going to File then Make a copy This version is view only, so you’ll need to make a copy. To get started, open the keyword research template. We’ll cover how to do keyword research through to analysis of keyword ranking and content mapping. In this guide, we will walk you through each step of the research process. Whether you’re an SEO beginner or specialist, our free keyword research template in Google Sheets will help you focus your research, whatever your level. Here at Jellyfish Training, we believe in the power of effective keyword research.

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